Blog Post 1 – my contribution to the project

The first thing I contributed to the marketing practice was finding locations for our group meetings to take place. This involved being in regular contact with Brian who was in charge of when we would meet as a group. especially in cases where I booked a study room for the group which placed a certain time period on the meetings. Overall study rooms in the library where the most popular choice for our group meetings however there were certain times where the study rooms were not ideal and this required sourcing other rooms to meet up. An example of when this occurred when the group wanted to create content, every member did not have a computer so I had to source a computer lab that did not have a class in it.

After the group’s first meeting it was decided that our project would revolve around fast fashion and how the group could best raise awareness with the pollution caused by the industry. This lead to the first piece of information I contributed to the project being the opportunities that exist within the fast fashion industry. This involved looking at potential markets that the fast fashion industry had not yet entered such as low cost sportswear. It also involved looking at the big brands in the fast fashion industry such as ZARA, Primark and H&M and how they could expand into the green market which directly related to the aim of our project.

My next contribution to the project was in relation to the letter R within the Smart analysis of our project goals which stands for realistic. This involved stating how being realistic plays a part in the analysis and then relating it back to the groups project aims. Being realistic was particularly important in relations to targeting influencers and budget.

The next contribution I made to the project was in relation to creating content. This involved creating the slogan of the groups campaign as well as creating a poster for our digital marketing campaign. After conducting research and getting approval from the group the slogan that was created was “ Remove The Fast From Fashion” this slogan then became the centre of all content created by the group including the poster that I created which contributed to my blog. This poster contained facts about the pollution and damaged caused by the fast fashion industry.

The next part of the project I contributed to was in relation to the targeting of influencers and brands. For this part of the project I focused on Irish business and influencers that are actively against fast fashion as I felt this would help our campaign appeal to the Irish consumer which is the overall goal of the group’s campaign.

The final part of the project I contributed to was in relation to the marketing channels after the channels that make the most leads were identified I then made recommendations on how we could best convert these leads into sales including increasing awareness around our campaign

Blog Post 2 – self reflection on google garage & identifying successful online campaign

The Google Garage online course in digital marketing was very different any other course work I have ever done in both second and third level education. What I liked about the course work was how all the modules were taught throw real world examples and the end of lesson tests related back to these examples. Also the way the module presents itself through the eyes of a small business at the start and by the end of the course the content was presented with the aim of expanding internationally. Another think I liked about the course was the amount to time it takes complete each lesson was very accurate that was given with each lesson.  I really enjoyed the two social media modules as I got an insight into how business market their products through a service I use every day. I also found it easy to relate the modules to material covered in lectures which in some cases allowed me to take advantage of the skip to the end of module exam option. However there were some parts of the module I found quite monotonous for example some of the question types were very difficult and some question were quite vague which lead to the possibility of thinking that multiple answers suited the question being asked. The final problem I had with the course was the time limit that was put in place if you failed to pass the final exam I felt that having to wait 11 hours if you failed to get 80% is too long and unfair.

A online campaign I found to be successful is the Apple #ShotOniPhone apple wish to show off the features of the cameras on the latest phone they release each year. Since their competitors were using the camera as an area to market their products over apples iPhones. Apple created a campaign that took the best photos and displayed them on billboards all over the world with the caption Shot on iPhone underneath and the name of the person who submitted the photo.

This leads to hundreds of thousands of photos being uploaded to social media with the hashtag Shot on iPhone which continually gets the brand name out into the market without the company having to spend money on advertising.

When the new iPhone 11 was being launched Apple further added to the campaign by shooting a number of adds only using the iPhone 11 Pro. They also realised a short filmed titled snow brawl. As well realising a behind the scenes video showing off the features of the iPhone 11 pro and how its features were used to capture the film.

There are a number of reasons I think this campaign continues to be successful for Apple. The first reason is this campaign will always be associated with the release of new iPhones which creates excitement and hype around the products. Also the slogan #ShotOniPhone is short and simple however delivers the message to consumers.